It's also their industry DNA. They’re:

• Dedicated - They won’t quit until the job is done right for people who wear their contact lenses, optometrists who prescribe them, and themselves.
• Inventive - They continually push themselves to improve every lens they make and every relationship they build.
• Partners - Every great business is about forging relationships. They do this based on honesty, candour, trust, and respect for you.
• Friendly - They’re open and easily approachable.